PLABS

Role Creative Direction User Experience & User Interface Timeline 2024 Scope Company website Live Website https://www.plabs.id/en PLABS Make a technology company sound advanced and credible without losing its soul @2 024 Creative direction and delivery. Translating how it looks and feels, the judgment calls between bold and restrained, carried through to launch. Context Corporate and creative usually fight. One wants authority, the other wants expression, and most company sites let one swallow the other. PLABS needed both at once. The weight of an enterprise that handles AI and serious R&D, and the boldness of a studio that wins on craft. Neither could win alone.