The Wizard

@2 02 6 Orcastrade The Wizard A brief is not a form. It arrives as language, and the first thing the system has to do is decide what it actually means. Seven steps, and each one closes off what the next is allowed to choose. Brief, then platforms and objectives, then audience, then the lead form if the objective demands one. Only then does a priced plan appear, and only after that does anything get built or published. Start Client brief Platform and objectives Audience Lead form Media plan review Campaign structure Upload creative Publish Free text, plus documents Read as language, not fields Only when the objective needs it Priced, with confidence flags Nothing is built until this is accepted Meta, Google, TikTok Live only when all three launch The order is the argument. Nothing is bought until the reasoning behind it has been shown and accepted.