Affif JohansyahThe Playbook, A Portfolio
Bandung, Indonesia
@2 02 6 Timeline Scope Role Project Lead Product Design User Experience & User Interface 2026 AI media planning platform Orcastrade Live Website https://orcastrade.ai/ An agency replaced by a system. The hard part was not making it plan. It was making it admit what it does not know. End to end. The planning flow, the reasoning behind it, and the interface both sit in. Context Running ads across Meta, Google, and TikTok means three sets of rules, three buying logics, three reporting formats. Most companies hand this to an agency, and accept the markup and the parts of the invoice nobody explains. Orcastrade takes the agency out. It reads a brief, builds a plan, prices it, and publishes to all three platforms. Four kinds of user sit on top of it, from an SME owner checking between meetings to a CMO replacing a two hundred thousand dollar retainer.
Affif JohansyahThe Playbook, A Portfolio
Bandung, Indonesia